Hayley’s Portfolio


Role: Producer

Run: February 2015 – Bloomsbury Theatre, London
March 2015 – National Student Drama Festival, Scarborough
April 2015 – Michael Cacoyannis Foundation, Athens
April 2015 – International Festival of Ancient Messene
July 2015 – British Museum, London

National Student Drama Festival – Award for Diversity
National Student Drama Festival – Award for Best Music and Sound Design

This adaptation of Bacchae is one of the projects I’m proudest of. Calling on a network of extremely talented friends (Lucy Feng Photography, Flo Knoyle videography) the marketing campaign included a photo and video shoot in Hampstead Heath. The design reflects the themes of this Ancient Greek tragedy; nature, chaos, control and the very core of being human.

Photography: Lucy Feng, Kat Christidi

Videography: Flo Knoyle

With sell out shows, 5* reviews, awards, an international tour and an invite to perform at the British Museum for a members event, I was responsible for pushing Bacchae forwards and making the most of the incredible opportunities afforded to this production.

The Jabberwocky

Role: Producer

Run: 2015 – Edinburgh Festival Fringe & invited performance at the BBC Stage.

Full credit to the amazing Caitlin Abbott for the gorgeous design of The Jabberwocky, an original children’s show based on the poem of the same name by C.S. Lewis. A sense of adventure was a key design brief and the symbol of the child with the sword and a bear was consistent across all the marketing materials as well as the show. Featuring puppetry and original music, The Jabberwocky received 5-Star acclaim and was a wonderful introduction to creating theatre for children.

Design by Caitlin Abbott

Photos by Sam Hoppen

Marketing materials included A3 posters in three different colours, A5 flyers with all copy written by me. I also created an Instagram frame to use in our ‘meet the puppets’ photo session at the end of the show and whilst flyering on the Royal Mile, encouraging audiences to share the show’s information on social media.

King Lear

Role: Producer

Run: RADA February 2017

One of UCL’s two ‘big’ shows, King Lear had a cast and crew of over 50 students. I managed every aspect of the production, from bidding for space and resource, managing a large budget and liaising closely with designers to create marketing materials, props, costumes, set and sound design meeting our creative brief.

Photos by Dante Kim

Design by James Cassir & Holly Johnston

Set Design by Faustine Ghislane

The show sold out before even opening on the sheer strength of the production aesthetic. The marketing strategy was digital first, with social media channels as well as traditional posters and banners on the UCL Campus, and beermats in the Student Union bars.

https://uclpimedia.com/online/ucl-shows-review-king-lear & http://www.savageonline.co.uk/our-journal/king-lear – Check out what the reviewers said!


Role: Producer, Set & Prop designer

Run: Edinburgh Fringe Festival 2017

Parentcraft, written by Stephen Smith was directed by Pollyanna Cohen for the 2017 Fringe. Hayley and Polly had worked together on various projects throughout University and wanted to do a fun independent Edinburgh Fringe after graduating UCL.

The design brief was simple and fun, with an eye-catching yellow designed to stand out on the Royal Mile. I worked closely with designers and Polly to create a simple set and props matching our marketing design aesthetic. Facebook, Twitter and Instagram feeds were created for the run, as well as A3 and A2 Posters and double-sided A5 flyers.


Role: Producer

Run: Edinburgh Fringe Festival 2016

My second Edinburgh fringe (and produced semi-remotely whilst on my ERASMUS year in Italy). The design is inspired by Dante’s descriptions of the rings of hell and interpretations such as Gustave Dore’s Inferno.

Design by James Cassir & Kim Harvey

Lighting by Sam Hoppen

The production focused on being visually stunning, with extensive physical theatre and liquid light shows. The marketing materials reflected both the themes of Inferno as well as the liquid light aesthetic and consisted of digital social media as well as traditional A3 posters and A5 double-sided flyers with all copy written by me.

OTher Projects

Role: Producer

Director, The Heights by Lisa McGee

Producer, Orphee by Jean Cocteau

Producer, Echoshed Collective